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The web page has the following in the web page, "Miller Swim School was established in 1960 by Larry and Rita Miller in order to teach students to respect and enjoy the water, and to be safe, happy, successful swimmers." We saw that the web page also stated " We are excited to host our 3." It also said " The Miller Swim School Splash Dash is an invaluable way to give back to the community. We hope to give as many individuals with special needs as possible the opportunity to participate in the 2016 Winter Games. Persons interested in sponsoring a swimmer should contact." The header had Miller Swim School Splash Dash as the highest ranking optimized keyword. This keyword is followed by Special Olympics Oklahoma, Miller Swim School Splash Dash 2015, and Craig Meyer Walk which isn't as urgent as Miller Swim School Splash Dash.